About digital advertising
Digital and online advertising is the promotion of products, brands and other information using the internet and digital platforms such as mobile phones, email and video games. Digital advertising is being used increasingly by companies and organisations to reach consumers and target audiences in a timely, relevant, and highly personalised way. Here are some of the techniques that are used in online and digital advertising;
- Online advertising placed on websites: pop-ups, banner ads, roll-overs etc.
- Branded websites.
- Advergames.
- Branded downloads such as e-cards.
- Viral ads – videos that are emailed between individuals.
- Competitions/offers which involve signing up online.
- Online activity which awards points/tokens for participation.
- Advertising on social networking websites.
- Mobile phone and text message advertising.
- Advertising and product placement in video games and virtual worlds.
- And many more. …digital advertising is constantly evolving and new techniques are continually being developed
Often, a marketing campaign uses several of these techniques in parallel. For example, if a company is trying to promote a new product, they may send out emails and texts to existing customers, directing them to a microsite and direct non-customers to the same site via banner ads on relevant websites.
Digital Adwise aims to help children recognise and understand digital advertising and to use teach them the media literacy and critical thinking skills.
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