Plenary
  • Which advert surprised them the most – and why?
  • Which advert seems the most like their own ad?
  • Which advert used an animal in the most unusual way?
  • Which ads are selling products? Are the things that they associated with the animals also associated with the products or brands in the adverts? What works best – the predictable uses or the surprising ones?
  • Which ads are selling ideas about a company?
  • Which ads are trying to change the way we think or feel?